Baccha Party arrives at Big FM to mark World Population Day

Mumbai, 11^th July 2011: 92.7 BIG FM, India?s largest radio network today observed World Population Day with the country's young sparks in an endeavour to raise awareness on the growing population and its ills. The population boom demands immediate attention to curtail future irreparable damage and BIG FM has stepped in to shoulder this cause as a responsible corporate by creating awareness on World Population Day. The world population is all set to reach the seven billion mark in October 2011 raising concerns worldwide. India's current population is estimated at 1.21 billion which effectively means that about one seventh of the world population resides in India!

The BIG FM studios were loaded with children who brought alive the image of an overcrowded world. BIG FM addressed this grave issue by bringing in a diverse mix of kids along with popular child artists Saloni Daini aka Gangubai and Ishita Panchal aka Tappu who together expressed their feelings of living in a populous country and did a gig to demonstrate the adversities of an over populated, crowded and burdened existence. The children also spoke about the vicious circle of population which further leads to numerous other world problems like poverty, illiteracy, deterioration of resources and many more.

Commenting on this, Mr. Soumen Choudhury, Ex. Vice President & Business Head, 92.7 BIG FM & BIG Magic says, "It is our endeavor at 92.7 BIG FM to offer audiences clutter breaking and innovative content, which enhances lives, as we live out brand line Suno Sunao, Life Banao! Through this initiative, we wish to create awareness for the ever growing concern of population control. We are proud to shoulder this cause by reaching out and educating millions through our widespread, 45 station network."

Let us all vow to work towards combating this population blast. Suno Sunao Life Banao!

About Reliance Broadcast Network Ltd.

Reliance Broadcast Network Limited is a multi-media conglomerate with play across radio, television, out of home and live entertainment. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. 92.7 BIG FM ? India?s largest FM Network with 45 stations, reaching over 3.57 crores Indians each week. BIG CBS ? A joint venture with CBS Studios International, USA?s No. 1 TV broadcaster which is launching 3 Channels, BIG CBS Prime, BIG CBS Love and BIG CBS Spark. BIG MAGIC ? marks the Company?s entry into the regional entertainment space. The Channel is positioned as India?s only Channel exclusively for the Hindi Heartland, featuring locally relevant entertainment around humor, music and Bollywood. BIG LIVE ? This division develops, executes and markets Intellectual Properties, integrated across RBNL?s media platforms.BIG STREET ? In the business of acquiring and marketing of long term premium out of home inventory. All these business verticals come together to offer a truly integrated solution to clients having built significant multi-media capabilities. For more information, log on to:www.reliancebroadcast.com

92.7 BIG FM - the radio brand pioneered the spread of FM entertainment with the launch of its 45 station network, reaching out to over 200 million Indians; BIG Live ? the experiential marketing wing of the Company covers activations, events, intellectual properties and rural marketing; BIG Street ? in the business of out of home media; and BIG Digital ? an initiative in the digital space offering mobile and online solutions. BIG CBS ? the television foray of the Group, will see the launch of 3 English GEC?s catering to the Indian sub continent. With Reliance Broadcast Network Limited?s multi-media presence and an integrated sales offering, combined with the content muscle of CBS Corporation, BIG CBS stands make a significant impact in India?s burgeoning television industry. All these business verticals come together to offer a truly integrated solution to clients having built significant multi-media capabilities. For more information, log on to: www.reliancebroadcast.com

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Posted By RASRAJ