Cinemax hosts the premier of India?s biggest mega live-action, animation film ?5ters? !

Mumbai, 5 July 2011: Cinemax, one of India?s leading multiplex chains, today hosted the premier of ?5ters- Castle of the Darkmaster?; touted as India's first movie with more than 85 % digital effects and a seamless integration of VFX and live action. ?5ters? is said to be one of the first of its kind in the action-animation genre in India. The Hindi film, which is based on ill-effects of global warming and the need for saving the environment, is dubbed in several languages including Tamil, Telugu and Malayalam.
The premier saw popular celebrities like Andthini, Yuvika Choudhary, Gary Richardson,, Mudasir Ali, Richa Sony, Monty Sharma, Pooja Verma, Pooja Pradhan, Sudhesh Bhosle, Harry Josh, Rashmi Pitre, Pooja Mishra and Vinit Kakar. All the actors were seen enjoying the movie and mingling with each other.

Sunil Punjabi, CEO, Cinemax India Limited said, ?Children's films are doing very well but they're Hollywood films. 5ters ? Castle Of The Dark Master is technically at par with Hollywood films of the same genre. We are delighted to have hosted the premier of this trendsetting movie with as many as 1600 digital effects. Kids are sure to be entertained and thrilled by this desi Hollywood style film with stunning visual and computer graphics.?

About Cinemax:
Cinemax India Ltd. is an entertainment destination focused primarily on the exhibition and gaming business, with interests in mall development. Cinemax is one of the largest exhibition theatre chains in India operating 35 properties and 110 screens. The Cinemax brand is one of the most recognizable film exhibition brands and stands for superlative and innovative entertainment for families and social cohorts. With its wide base of operations, Cinemax is now in planned expansion mode to diversify its footprint across India. Cinemax is part of the Kanakia Group which holds an impressive success record for over two decades in the real estate industry, besides interests in education, hospitality and arts.

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For Further Information please call
Cinemax India Limited
Girish S. Wankhede
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Neha Parab Kandalgaonkar
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Prerna Jain
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