Pains and Pleasures of Parenting come alive on Sony Entertainment Television with ?Parvarrish ? kuchh khatti kuchh meethi?

Mumbai, November 8, 2011: This November, Sony Entertainment Television and DJ?s Creative Unit join hands once again to bring to your screens a refreshing, captivating and fun filled family drama ?Parvarrish? kuchh khatti kuchh meethi?. With Parvarrish, Sony Entertainment Television invites you to explore the world of modern day parenting and various emotions attached with it. Experience, with SET the highs and the lows, the pains and the pleasures of parent-child relation rooted in real life situations.

Premiering on November 21, 2011, ?Parvarrish? is a beautiful narration of parent-child relationship ? a story of nurturing; supporting and guiding the children and most importantly the different roles parents play while bringing up their children. The different thoughts and beliefs of parenting come alive in the strong role-play of different sets of parents and their varied approach towards upbringing of the kids. Paravrrish unfurls these diverse roles that parents play in development of their children. It is the story of real people, real emotions of parenting set in present day times.

Parvarrish is an interestingly woven family drama about two sisters, Sweety Ahluwalia and Pinky Ahuja, who are caught up in a hearty sibling rivalry in their attempt to be a better parent. Each has a different set of beliefs and a different take on how one needs to bring up their children and like all the parents in today?s world, both the sisters and their husbands have a different point of view hence play different roles at different points and times in their children?s lives. Pinky believes that one needs to be a friend to one?s children, whereas Sweety believes in being a stricter and disciplinarian mother. The show explores the universal concept of parenting with two mothers and their different approaches towards it.

Two popular leading ladies of Indian television, Shweta Tiwari and Rupali Ganguly essay the roles of sisters Sweety and Pinky respectively along with other popular actors Vivek Mushran, Vishal Singh, Sparsh Khanchandani and Anchal Munjral playing the other important characters.

Mr N P Singh, COO, Multi Screen Media said, ?The year 2011 has proved to be very successful year for SET. We broke the clutter with our two clearly differentiated fiction properties ? Bade Achhe Laggte Hai and Kuch Toh Log Kahenge. And with the launch of our biggest non-fiction property Kaun Banega Crorepati 2011 we have attained the No. 2 position among GECs. Sony Entertainment Television has always delivered shows with newer shades of entertainment that deal with the day-to-day life of every individual. Parvarrish is one such unique concept and we are sure that the audience will love this show. The show will strengthen our hold in the fiction domain along with our already popular shows ?Bade Achhe Laggte Hai?, ?Kuch Toh Log Kahenge? and ?Saas Bina Sasural?.?

Speaking at the launch of Parvarrish, Sneha Rajani, Senior EVP and Business Head, Sony Entertainment Television said, ?Parvarrish is a show which deals with the issue paramount in our audiences? lives, which is about parenting and bringing up the children. We are very excited about this relatable emotion set in our times and we are very confident that it will have an instant connect with the viewers. Parvarrish is launching on the back of strong fiction shows like ?Bade Achhe Laggte Hai?, ?Saas Bina Sasural? and newly launched ?Kuch Toh Log Kahenge?. Launching at 9:30 pm Monday to Friday slot, Parvarrish is a show that will bring alive the pains and pleasures of parenting.

Diya and Tony Singh of DJ?s Creative Unit said, ?We all have been through various facets of parent-child relations, either as a parent or as a child, but for the first time ever we are trying to portray the unique colours of parenting and the pains and pleasures of this life on screen. Parvarrish captures every aspect of parenting as every character in the show goes through the stimulating walk of life. Viewers will identify with each and every character in the show; one might see their mother or sister in Sweety or Pinky, or their kids in one of the children in the show. We are confident that the audiences thoroughly enjoy this latest offering from us.?

Premiering on Monday, November 21, 2011, ?Parvarrish ? kuchh khatti kuchh meethi? will air from every Monday to Friday at 9:30 pm only on Sony Entertainment Television!!!

On Multi Screen Media Private Limited (Sony Entertainment Television)

Sony Pictures Television International (SPTI) backs Multi Screen Media Private Limited, which is among the region's leading television channel operators. It comprises of Sony Entertainment Television (SET), one of India?s leading Hindi general entertainment television channels; MAX, India?s premium movies and special events channel, SAB; a Hindi channel focusing on entertaining modern India; PIX, a channel which airs Hollywood movie product, MIX: a pure Hindi film music channel.

Multi Screen Media Private Limited is involved in the operation and distribution of television channels and advertising sales in India and South Asia and across the world? Comprising of one of India?s leading Hindi general entertainment television channels, Sony Entertainment Television (SET) India is among the region?s leading television channel operators. Over the years, the channel has created significant marquee properties through an impressive lineup of programs ranging from the light hearted to the supernatural, exploring various genres complimented by an explosive mix of glamorous events and Bollywood blockbusters. Known for its innovative concepts and exciting formats, Sony Entertainment Television has been providing strong platforms for over 700 brands to reach over 50 million households in India. In addition, Sony Entertainment Television is also available in US, UK, Africa, Middle East, Europe, Canada, Australia, New Zealand, Singapore, Pakistan, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands and Seychelles. In total, SET influences over 300 million viewers in the Indian sub-continent, the Middle East and South Asian Diaspora worldwide.
RASRAJ