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| Sophia Christina / Kuheli Ray Genesis Burson-Marsteller + 91 9999161478 / +91 9999783541 | Nitin Yadav PepsiCo India +91 9811278920 |
Monday, February 13, 2012
Mumbai, February 13, 2012: Slice, known for its luscious Mango taste and unmatched experience of providing Pure Mango Pleasure, has a special surprise for you in each of its glass bottles? You have admired your favorite actress, Katrina Kaif on the big screen and in Slice advertisements; ever thought how it would be to meet her in person? What will it take to ask the reigning Bollywood queen out on a date? Think no more, as Mango Slice has plans to bring you closer to Katrina through a unique interactive promotion, ?Katrina Ka Number, Crown Ke Under?.
Every Slice crown has a mobile number. All you have to do is to call on that number, and if you?re lucky, you could win a date with Katrina Kaif herself! From February 14th to March 31st, one lucky winner everyday will win a date. Even if you don?t win a date, you will definitely win collectible Slice merchandize or personalized digital wallpaper.
Known for its sensuous and visually arresting advertising, the brand has shot a beautiful ad film that shows Katrina trapped in a bottle of Slice. Directed by Cannes Gold winning director, Prakash Varma, the ad was shot underwater in Thailand. Renowned Hollywood cinematographer, Victoria Turpin, beautifully captured underwater visuals that give Katrina an ethereal and magical look inside the bottle.
?I am very excited to be a part of this new Slice campaign ? it is a refreshing concept that brings me closer to my fans. Slice ads are a lot about the breath-taking visuals? while last year the setting was a rainforest, this time I am in a bottle, waiting to be rescued. It is a fantasy based film for which I shot underwater. More than anything, I am looking forward to meeting my fans who are able to find my number under the crowns of Slice bottles?, said, Slice Brand Ambassador, Katrina Kaif.
Homi Battiwalla, Director - Juices and Juice Drinks, PepsiCo India said, ?Slice is all about the indulgence and pleasure that is bottled in every single pack, and the concept of this unique initiative is to offer an unforgettable experience to our consumers via every bottle of Slice. Starting from the excitement of finding a number that could lead one to Katrina Kaif, to actually spending a memorable evening with her, it is something that only Slice can offer. We have focused extensively on building engagement with our consumers via exciting experiences planned online and on-ground, including holographic projections, interactive outdoors, exciting web interfaces and larger-than-life ?Katrina in a Slice bottle? installations, amongst many others. Mango Slice continues to enjoy strong growth in the juice and juice based drinks category. We are confident this interactive promotion will surprise and engage our consumers, and further drive consumption,? he added.
The promotion starts on Valentine?s Day, February 14th and will go on till March 31st, across the country. Consumers simply have to look under the crown of a Slice glass bottle and dial the number given there. One lucky winner everyday will get to win a date with Katrina Kaif! All consumers will get to hear some really surprising and humorous messages from people who know Katrina! The date itself will be an exciting and extravagant affair, packing in lots of fun and interaction with Ms. Kaif. This promotion is valid only on 200ml and 250ml glass bottles of Mango Slice.
There is a whole lot of fun, exclusive previews and exciting contests planned on the brand?s Facebook page. Log on to http://www.facebook.com/sliceaamsutra to know more.
For further information, please contact:
Posted By RASRAJ
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